(This piece was created by Dan Deweese as a full-time employee
of the Lutheran Hour Ministries, and not on a freelance
basis.)
The Challenge:
Christian Connection is a department of Lutheran Hour Ministries
which staffs the phones for incoming orders and literature
requests. The logo is not used for external marketing, rather
it is a morale booster and team builder used to give employees
a sense of special camaraderie and purpose. A focus group
with members of the Christian Connection team revealed that
they felt deeply about their jobs and approached their work
with great conviction.
The
Solution: The final logo for Christian Connection
is regal and refined, emphasizing the importance of the group's
efforts as they expressed them via focus groups. The colors
are royal blue and rich gold to lend a stately air. The artwork
includes a shining cross and telphones to provide a graphic
representation of the team's work.
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