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(This piece was created by Dan Deweese as a full-time employee
of Lutheran Hour Ministries, and not on a freelance
basis.)
The Challenge: "Woman
to Woman" had been trying to entice new stations to pick
up their weekly radio broadcasts for two years with little
success. Their previous direct mail package included a fact
sheet packed with information, but it lacked coherent design
focus and achieved a poor response ratio.
The
Solution: Deweese Design redesigned the
piece to communicate the essence of the program, highlighting
its upbeat, modern format. A clean layout, striking photo,
and relevant headline featuring the program's benefit to prospective
stations creates interest without overloading the reader.
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