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(This piece was created by Dan Deweese as a full-time employee
of the Wellness Resource Center, and not on a freelance
basis.)
The Challenge:
The Wellness Resource Center needed to present lists of phone
numbers and other important reference information to their
target market of faculty and staff at the University of Missouri-Columbia.
They wanted to both inform and to build a relationship with
members of the on-campus community.
The
Solution: Dan Deweese created a booklet
with clear, concise presentations of diverse kinds of information,
as well as crafting a letter from the WRC director to introduce
the facility's many services and resources. Paper selection
was made to provide both visual and tactile appeal, while
the graphics establish the collaborative nature of the WRC's
outreach efforts. The size of the piece, ink colors, and binding
are attractive and functional yet remarkably cost effective.
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